Blue Pencil India

A couple of months ago, The New York Times made public some very interesting internal data: a list of words that its online readers were frequently looking up. On the NYT site, you can look up the meaning of any word by selecting it and clicking on the small question mark that appears beside. The [...]

One of the ways to keep driving traffic to your site is by writing and publishing informative articles on your site or on article submission directories. While writing quality articles with the right keywords is important from the SEO perspective, keeping it informative and interesting to your readers is equally necesary. The keywords are important [...]

Plain language as defined by Martin Cutts of Plain Language Commission: The writing and setting out of essential information in a way that gives a co-operative, motivated person a good chance of understanding it at first reading, and in the same sense that the writer meant it to be understood. This means pitching the language [...]