Blue Pencil India

Last week, Nestle learned something very valuable: social media is not a marketing tool. Greenpeace protesters turned up on the company’s Facebook page with altered company logos for their profile pics and cried out against Nestle’s use of unsustainable palm oil supplied by Sinar Mas in Indonesia. The trouble started when the person in charge [...]

When I first came upon Twitter, the one thing I immediately felt was that this was one social media platform that would perhaps not suffer from spamming. I was proved wrong almost instantaneously by mysterious followers on Twitter whose accounts were later suspended for ‘suspicious activity’. The relevance of social media depends entirely on how [...]

I have previously written about my work-from-home/freelance writing ventures. Blue Pencil India now seems to me to be the logical step forward. Of course, this took much convincing and all the persuasive powers of my husband, Lincoln, who is now a co-founder of BPI. You need to believe a lot in yourself and have an [...]

I chose to work on my own from the comfort and distractions of my home a little less than two years ago. This new way to work, for me, is an affirmation of faith in me, as a writer and editor who can make it on her own. My husband, Lincoln, propelled me towards this [...]

Plain language as defined by Martin Cutts of Plain Language Commission: The writing and setting out of essential information in a way that gives a co-operative, motivated person a good chance of understanding it at first reading, and in the same sense that the writer meant it to be understood. This means pitching the language [...]