Blue Pencil India

This is pretty passé to Twitter. It’s more used to shaking up entire governments. In India, it’s still just a Minister of State. Well, not bad for a start, eh?

Now, to de-glamorize the role of Twitter in the entire IPL muck carnival: at least this time round, Twitter had very little to do with @Shashi Tharoor’s predicament. But that’s not the point, really. And I don’t want to push any more IPL stuff down your throat, I’m choking, too.

Last week, Nestle learned something very valuable: social media is not a marketing tool. Greenpeace protesters turned up on the company’s Facebook page with altered company logos for their profile pics and cried out against Nestle’s use of unsustainable palm oil supplied by Sinar Mas in Indonesia. The trouble started when the person in charge [...]

When I first came upon Twitter, the one thing I immediately felt was that this was one social media platform that would perhaps not suffer from spamming. I was proved wrong almost instantaneously by mysterious followers on Twitter whose accounts were later suspended for ‘suspicious activity’. The relevance of social media depends entirely on how [...]