Services

Blue Pencil India provides professional writing, editing, and social media services at cost-effective rates for your business. We also help you communicate in plain language.

We don’t work cheap, but we don’t cost the earth either. And whatever you invest in our services, you’re bound to have a good feeling about it when those conversions start rolling in.

Our content services include:

How we can help you plan and execute your social media campaign

Fresh from co-authoring a book on social media and journalism (we’ll let you know where you can buy it soon), Vijayalaxmi Hegde, co-founder of Blue Pencil India, will be your navigator in the Facebook-Twitter-LinkedIn world.

For newbie entrepreneurs, we provide a comprehensive social media plan to create and manage content, keep your site current, and increase targeted, relevant traffic.

If you already have social media campaigns running, we’ll help you streamline them to better suit your purposes. There’s a lot that can be done with social media, but some practices work for some businesses, while others don’t. We’ll help you understand and use the social media strategy that is just right for your company.

Why it is important to communicate in plain language and how you can do it

We are plain language experts and believe all communication should be as clear as possible. Language plays an important role in all your branding efforts. Hence, at BPI, we write copy that conveys the message clearly and quickly.

We translate obsolete, flatulent, or intimidating language to customer-friendly, plain English. It is important for your customers to know that you care, and what other way to show it, then to communicate clearly, leaving no room for confusion.

Speak in plain language and avoid talking down to your customers. Believe me, it’s got more to do with your bottomline than you imagined.

Why plain language?

a. It saves time. Your message is clear instantly when you express it in plain language. You save the reader’s time and yours as well.
b. It saves money. When your user manuals or letters to customers are clearer, calls to your complaints department by perplexed customers will fall. Think also of the savings in printing cost, because clear language takes fewer words to express and, hence, lesser paper.
c. Plain language is the only way to communicate. Content is king today and you don’t want to be speaking in the language of a bygone era. Using big, flowery words is not good for business, either.

We can review your site and documents for free for their plain language quotient and suggest improvements.

Mail us for a quote today at mail AT bluepencil DOT info or just put in your contact details and requirement in the comment box below and we’ll get in touch with you.