Tag Archives: twitter

Twitter’s best week in India … yet.

by Vijayalaxmi Hegde on April 21, 2010 in social media

This is pretty passé to Twitter. It’s more used to shaking up entire governments. In India, it’s still just a Minister of State. Well, not bad for a start, eh?

Now, to de-glamorize the role of Twitter in the entire IPL muck carnival: at least this time round, Twitter had very little to do with @Shashi Tharoor’s predicament. But that’s not the point, really. And I don’t want to push any more IPL stuff down your throat, I’m choking, too.

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nestle social media mess

Social media is 2-way traffic, Nestle learns the harder way

by admin on April 6, 2010 in social media

Last week, Nestle learned something very valuable: social media is not a marketing tool. Greenpeace protesters turned up on the company’s Facebook page with altered company logos for their profile pics and cried out against Nestle’s use of unsustainable palm oil supplied by Sinar Mas in Indonesia. The trouble started when the person in charge [...]

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